Brand identity · Apparel

Velvet

Role
Brand & apparel identity
System
Monogram, crest, colourways
Tools
Illustrator, Firefly, Photoshop
Type
Brand identity

Velvet is an apparel identity explored as two lines. A casual range built on an ornate VA crest, and a formal line with its own rose emblem and serif wordmark. One brand, two wardrobes.

The everyday tee

01 · Casual line, three colourways
Velvet white tee, front and back, with the crest and monogram printed in black.
01

Black

The core mark. Monochrome line work keeps the crest legible at any scale and anchors the system.

Velvet off-white tee, front and back, with the crest and monogram printed in navy.
02

Navy

A quieter, heritage register. The same crest dialled toward restraint and a more classic wardrobe.

Velvet white tee, front and back, with the crest and monogram printed in red.
03

Red

The loudest of the three. The statement drop, and the colour the hero motion keeps returning to.

Formal attire

02 · Tailored line

Taken upmarket, the brand shifts register. A rose emblem and a serif Velvet Clothing wordmark, finished for velvet, satin and wool.

Charcoal velvet suit with a brown tie and pocket square, wearing a bronze Velvet rose lapel pin.
Lapel pin · bronze
Velvet Clothing logo - a rose emblem above a serif wordmark, embossed on cream velvet.
Primary logo
Woven Velvet Clothing neck label with the rose emblem and a size M tab, on satin fabric.
Woven neck label
Back to

Portfolio Showcase