Life of Spice Chicken Tikka Masala jar tumbling mid-air, spice scattering in an arc against a pale grey backdrop.
Packaging · Brand identity

Life of
Spice

Role
Design, art direction
Deliverable
Label system, 4 oz jar
Tools
Adobe Illustrator
Directions
Three, one selected

A spice label carries two jobs at once. It has to read from across an aisle, and it has to survive being held. Three directions, each solving that differently.

Three directions

Explored
Indigo and gold Life of Spice label on a glass jar with a brass lid, standing centered on a soft grey backdrop.
Version 01 - Selected

Indigo & gold

Mandala linework in gold foil against deep indigo, bracketed by a diamond border. The most ornamental of the three, and the one that survives the shelf. The metallic catches light where flat ink goes dead.

Black Life of Spice jar with an orange bracketed frame and outline lettering, spice powder streaking behind it.
Version 02

Ember

Hot orange on black, a bracketed frame, letterpress outline type. Reads as heat before it reads as anything else. The loudest option, and the hardest to extend across a line of milder blends.

Deep green and gold Life of Spice jar with a serif wordmark and a gold sunflower rosette, floating in bright daylight.
Version 03

Forest & rosette

A stepped geometric border, a clean serif wordmark, and a single gold sunflower rosette on deep forest green. The quietest and most contemporary, closer to a modern pantry than a traditional one, which is exactly why it lost.

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