Two very different jobs. Promotional banners to drop-ship PRIME energy drinks, a brand that already owns its identity, and an original concept mark for premium Italian goods.
Promotional banners for drop-shipping PRIME energy drinks. PRIME already owns its brand identity, which I didn't touch, so this was purely the sell: a punchy, scroll-stopping banner per flavour, each with its own colour, neon fruit and drip, built to read at thumbnail size.
A separate concept from PRIME, a mark for premium Italian goods that leans warm and characterful. A rounded display typeface, a tipped wine bottle nodding to Italian imports, and a tricolour ribbon carrying “Premium Italian Goods.”
